• AÉROPOSTALE, INC.: Recruitment Website
    AÉROPOSTALE, INC.: Recruitment Website
    Client: Aéropostale, Inc. is a mall-based, specialty retailer of casual apparel and accessories, principally targeting 14 to 17 year-old young women and men through its Aéropostale® stores and seven to 12 year-old kids through its P.S. from Aéropostale® stores.

    Goal: Create a user-friendly, recruitment website.

    Art & Ideas: Build a site that highlights Aéropostale’s corporate culture through videos showing current employees describing their working experiences and offers open employment and internship opportunities for both the corporate and storeline sides of the Company. The site is designed to work hand-in-hand with the printed recruitment booklet that is distributed at college career fairs across the country.
  • ANN INC.: Social Responsibility Website
    ANN INC.: Social Responsibility Website
    Client: ANN INC is one of the leading specialty retailers for fashionable women’s clothing, serving clients across the United States and Puerto Rico. The company’s brands are marketed in 935 stores, under four divisions, Ann Taylor, LOFT, Ann Taylor Factory and LOFT Outlet.

    Goal: Architect, design and develop a website for Ann Taylor’s Sustainability Program as part of an overall Branding Initiative for the program.

    Art & Ideas: Develop an architecture for the site which emphasizes the Company’s four-pronged Sustainability Approach which includes ANN INC’s overall commitment to responsibility, its ethical production of merchandise, its environmental initiatives and its support of communities. Design of the site which ties into the Ann Taylor brand yet maintains its own personality using a feminine, yet strong, design approach. Development of the site so that it is easy to navigate, searchable and user-friendly via mobile devices. Recommend purchase of a separate URL for the website that can be accessed on its own or via the Company’s sites and used for marketing purposes in the Stores.
  • ANN INC.: Corporate Website
    ANN INC.: Corporate Website
    Client: ANN INC. is one of the leading specialty retailers for fashionable women’s clothing, serving clients across the United States and Puerto Rico. The company’s brands are marketed in 907 stores, under four divisions, Ann Taylor, LOFT, Ann Taylor Factory and LOFT Outlet.

    Goal: Create a corporate website designed to be well-organized and easy to navigate that highlights the recent company name change and communicates the company's long history of evolving to meet the needs of customers, its culture and purpose.

    Art & Ideas: Communicate ANN INC.'s culture and purpose via impactful images rotating with key brand words such as "Inspire" on the home page, along with a clear statement about purpose. Build user-friendly navigation and a homepage that enhances the overall brand while differentiating the corporate entity from the retail brands. Utilize a color palette that works across brands, seasons and initiatives.
  • KNIGHT CAPITAL GROUP, INC.: Corporate Website
    KNIGHT CAPITAL GROUP, INC.: Corporate Website
    Client: Knight Capital Group, Inc. is an independent financial services firm which specializes in order execution and provides access to capital markets across multiple asset classes. The organization trades nearly every security and makes a market in more NYSE and NASDAQ stocks than any other company. It is the leading source of off-exchange liquidity in U.S. equities with a greater share volume than any U.S. exchange. Knight has a growing global presence across the Americas, Europe and the Asia Pacific region.

    Goal: Create a new corporate website that reinforces Knight as a global company offering unparalleled market access and trade execution services while providing liquidity to the markets. Communicate Knight’s commitment to client focus and show how the Company uses its cutting-edge, proprietary technologies to allow its client firms to trade according to individual preferences and requirements easily and quickly.

    Art & Ideas: Utilize design that features flowing lines and a color palette that represents the liquidity Knight provides to markets. Feature impactful photography showcasing the passion and intensity of Knight’s employees as well as Knight’s proprietary technology systems. Highlight Knight’s prominent place within the markets and growing global presence by the use of impressive facts and statistics that rotate on various pages throughout the site. Develop an intuitive navigation allowing users to find the information they want quickly and easily.
  • TERMINIX: Corporate Website
    TERMINIX: Corporate Website
    Client: Terminix provides pest control services to residential and consumer markets across the U.S. and in 13 countries. The company is a subsidiary of the industry giant, ServiceMaster.

    Goal: Create dynamic, data-driven site that embodies company’s “nohassle” approach by effectively delineating its many services, local branches and franchises. Appeal across channels to both commercial and residential users.

    Art & Ideas: Develop integrated web application including interactive features such as local franchise finder, service cost estimation, termite swarm map and newsletter sign-up link.

    AWARDS
    Two Golden Web Awards
    Webmaster Award
  • COMPAQ COMPUTER CORPORATION: Brand Identity Website
    COMPAQ COMPUTER CORPORATION: Brand Identity Website
    Client: Compaq was one of the world’s largest suppliers of high-tech equipment and technology solutions for both enterprise and consumer customers. In 2002, Hewlett-Packard (HP) acquired Compaq and successfully merged both company’s products and operations.Goal: Present the Compaq brand clearly and consistently in all of its applications.

    Goal: Create a comprehensive brand identity website that provides strategy, tools and graphic guidelines of the company’s brand for its employees, contractors, partners and vendors.

    Art & Ideas: Develop an integrated platform with a clear architecture to house large volumes of data. Create user-friendly navigation that provides quick and easy access to the corporate brand overview and basics, creative tools and brand extensions, including an extensive image library for a multitude of users.
  • KNIGHT CAPITAL GROUP, INC.: Intranet
    KNIGHT CAPITAL GROUP, INC.: Intranet
    Client: Knight Capital Group, Inc. is an independent financial services firm which specializes in order execution and provides access to capital markets across multiple asset classes. The organization trades nearly every security and makes a market in more NYSE and NASDAQ stocks than any other company. It is the leading source of off-exchange liquidity in U.S. equities with a greater share volume than any U.S. exchange. Knight has a growing global presence across the Americas, Europe and the Asia Pacific region.

    Goal: Create dynamic, user-friendly interface for employees with enhanced and additional functionality to better access important forms, calendars and other company information. Provide easy-to-use, customizable content management software to allow authorized employees the ability to make content changes without programming.

    Art & Ideas: Develop navigation to effectively grow with site. Integrate brand look and feel for continuity and visual appeal. Create dynamic calendar to give users the ability to search for specific events. Develop capability for sales personnel to view and order select marketing materials for prospective clients. Incorporate company-wide contact information into one source for easy access using a simple rolodex feature.
  • KNIGHT CAPITAL GROUP, INC.: Holiday Card
    KNIGHT CAPITAL GROUP, INC.: Holiday Card
    Client: Knight Capital Group, Inc. is an independent financial services firm which specializes in order execution and provides access to capital markets across multiple asset classes. The organization trades nearly every security and makes a market in more NYSE and NASDAQ stocks than any other company. It is the leading source of off-exchange liquidity in U.S. equities with a greater share volume than any U.S. exchange. Knight has a growing global presence across the Americas, Europe and the Asia Pacific region.

    Goal: Celebrate the holiday season with an e-greeting delivered to the company’s clients, suppliers and the investment community.

    Art & Ideas: Create online card using Flash graphics with a seasonal theme to be distributed via email to a high-tech audience. Program to ensure compatibility across handheld devices, platforms and browsers.