• AÉROPOSTALE, INC.: Annual Report
    AÉROPOSTALE, INC.: Annual Report
    Client: Aéropostale is a mall-based, specialty retailer of casual apparel and accessories, principally targeting 14 to 17-year-old young women and men. The company provides high-quality, active-oriented, fashion and fashion basic merchandise at compelling values.

    Goal: Demonstrate Aéropostale’s extraordinary growth, spirited culture and commitment to maintaining the principles that make it great.

    Art & Ideas: Show how Aéropostale has been “making it happen” for 20 years with a can-do attitude and an undeniable vitality. Depict energetic photography and bold graphics to illustrate the company’s driven momentum.

    AWARDS
    American Graphic Design Award:
    For Excellence in Communication and Graphic Design
    Printing Industry Association of Georgia (PIAG):
    Award of Excellence
  • CARTER’S, INC.: Annual Report
    CARTER’S, INC.: Annual Report
    Client: Carter’s, which launched a successful IPO in 2003, is the largest branded marketer of baby and young children’s apparel in the United States. The company owns two of the most highly recognized brands in children’s apparel that were established more than 100 years ago.

    Goal: Reinforce Carter’s effective growth strategy by highlighting its acquisition and integration of OshKosh B’Gosh. Communicate the company’s commitment to remain a top-line performer in baby and young children’s apparel.

    Art & Ideas: Present Carter’s “Business Principles” as architecture to depict “How Carter’s Does Business.” Explain the value of the acquisition, the sustainability of organic growth and the company’s unique culture of performance.

    AWARDS
    International ARC Awards:
    Gold – Interior Design
    Silver – Overall Annual Report
    American Graphic Design Award:
    For Excellence in Communication and Graphic Design
  • EASTMAN CHEMICAL COMPANY: Annual Report
    EASTMAN CHEMICAL COMPANY: Annual Report
    Client: Eastman Chemical Company manufactures and markets the chemicals, fibers and plastics that give everyday products the strength, design and functionality desired by consumers and commercial customers worldwide.

    Goal: Challenge the perception that Eastman is driven by the development of commodity polymers. Elevate the company’s profile to an innovative technology leader with a solid strategy for long-term growth.

    Art & Ideas: Build confidence by showing how Eastman is “transforming” to create greater value for shareholders with breakthrough technologies and smart business strategies. Use graphic images, a comprehensive at-a-glance and bold copy to highlight key messages and the benefits they provide.
  • ROYAL CARIBBEAN CRUISES LTD.: Annual Report
    ROYAL CARIBBEAN CRUISES LTD.: Annual Report
    Client: Royal Caribbean is the world’s second largest cruise vacation company, with a combined total of 38 ships in service, providing approximately 79,000 berths. The company owns and operates five brands which sail itineraries throughout the world.

    Goal: Address investor misconceptions regarding the cruise industry. Communicate the company’s strategic initiatives and ability to deliver solid results despite economic pressures.

    Art & Ideas: Promote confidence by highlighting Royal Caribbean’s global expansion program, increased capacity and strong commitment to managing costs. Make a “splash” by visually illustrating the company’s diverse brands, unique offerings and new builds on the horizon.

    AWARD
    American Graphic Design Award:
    For Excellence in Communication and Graphic Design
  • TYSON FOODS, INC.: Annual Report
    TYSON FOODS, INC.: Annual Report
    Client: Tyson Foods is the world’s largest processor and marketer of chicken, beef and pork and the second-largest food company in the Fortune 500. The company produces a wide variety of protein-based and prepared food products and is the leader in the retail and foodservice markets it serves.

    Goal: Unveil Tyson’s new marketing strategy to increase awareness that the branded-food company adds value to chicken, beef and pork.

    Art & Ideas: Incorporate dynamic colors and vivid photography to support the new tagline “Powered by Tyson.” Reinforce Tyson’s strength in all channels with clear copy that conveys the company’s ability to turn commodities into innovative offerings.

    AWARD
    League of American Communications Professionals:
    2007 Vision Award
  • CHESAPEAKE CORPORATION: Annual Report
    CHESAPEAKE CORPORATION: Annual Report
    Client: Chesapeake is a leading international supplier of value-added specialty paperboard and plastic packaging for various end-use markets such as pharmaceuticals, alcoholic drinks, confectioneries, specialty chemicals, tobacco, food and beverage.

    Goal: Reiterate to investors that Chesapeake generates cash, offers sound shareholder returns/value and has potential for profitable future growth.

    Art & Ideas: Demonstrate how Chesapeake uses cash wisely by creating symbolic origami figures made from currencies of some of the countries where the company does business. The art form echoes the company’s business as origami was originally a type of packaging used in Japan.

    AWARDS
    International ARC Awards:
    Silver – Interior Design
    Silver – Overall, Online Annual
    Bronze – Cover Photo/Design
    iNOVA Award:
    Gold – Online Annual Report
  • KNIGHT CAPITAL GROUP, INC.: Annual Report
    KNIGHT CAPITAL GROUP, INC.: Annual Report
    Client: Knight Capital Group, Inc. is an independent financial services firm which specializes in order execution and provides access to capital markets across multiple asset classes. The organization trades nearly every security and makes a market in more NYSE and NASDAQ stocks than any other company. It is the leading source of off-exchange liquidity in U.S. equities with a greater share volume than any U.S. exchange. Knight has a growing global presence across the Americas, Europe and the Asia Pacific region.

    Goal: Highlight how Knight’s expertise, proprietary technologies and infrastructure provide its clients with unparalleled access to global markets, making it easy to buy and sell securities. Communicate the company’s strong financial picture, forward-looking strategy and overview of its products and services.

    Art & Ideas: Develop theme based on Knight’s current advertising campaign that features algorithmically generated artwork communicating messages of “Access, Clarity, Insight, Liquidity.” Give insight to company culture by featuring the people that make it happen and the technology that makes it flow. Include multi-use perforated Offerings Brochure to highlight the company’s global products and services.

    AWARD
    American Graphic Design Award:
    For Excellence in Communication and Graphic Design
  • THE HOME DEPOT, INC.: Annual Report
    THE HOME DEPOT, INC.: Annual Report
    Client: The Home Depot is the world’s largest home improvement specialty retailer and the second largest retailer in the United States. The company’s retail stores sell a wide assortment of building materials, home improvement and lawn and garden products and provide a number of home improvement services.

    Goal: Communicate The Home Depot’s commitment to remain the retail leader in the home improvement industry by adhering to a clear strategy of transformation and sustained growth.

    Art & Ideas: Provide continuity from previous years to reinforce the brand while relying on photography to illustrate the diversity of offerings through the company’s three key platforms: enhancing the core, extending the business and expanding the market.
  • COMPAQ COMPUTER CORPORATION: Annual Report
    COMPAQ COMPUTER CORPORATION: Annual Report
    Client: Compaq was one of the world’s largest suppliers of high-tech equipment and technology solutions for both enterprise and consumer customers. In 2002, Hewlett-Packard (HP) acquired Compaq and successfully merged both companies’ products and operations.

    Goal: Highlight Compaq as a powerful enterprise leader in integrated technology-driven services.

    Art & Ideas: Emphasize the company’s strong global position by featuring worldwide customer success stories that demonstrate technological advancements across various platforms
  • ANN INC.: Annual Report
    ANN INC.: Annual Report
    Client: ANN INC. is one of the leading specialty retailers for fashionable women’s clothing, serving clients across the United States and Puerto Rico. The company’s brands are marketed in 907 stores, under four divisions, Ann Taylor, LOFT, Ann Taylor Factory and LOFT Outlet.

    Goal: Create an impactful Annual Report introducing the Company’s new name, "ANN INC.", to investors and other audiences and its evolved focus of becoming a world-class, multi-channel specialty retailer. Demonstrate the Company’s strong connection to its clients.

    Art & Ideas: Develop the theme "We've Arrived" to communicate the Company’s evolution, clear purpose and matured culture. Use gold emboss on the title and various cover elements to call attention to the new company identity. Carry the theme through the report via bold statements such as "What It Means To Be ANN INC." using elegant typography paired with high-fashion photography. Feature CEO Q&A sidebars throughout the shareholder letter to illustrate how ANN INC. creates experiences that allow the Company to listen, respond to and continually meet the changing needs of clients.